Situated on the Welbeck Estate near Worksop in Nottinghamshire the Welbeck Farm Shop was purpose built to provide the very best quality farm produce sourced either on the family Estate or within a 30 mile radius of the shop.
After two years the business had grown steadily, but by no means had reached its potential in the marketplace.
CNJ Media was asked to use our retail expertise to raise the basket spend per customer and provide marketing and merchandise advice in order to raise turnover and consumer awareness.
Within six months working with the dynamic management team and motivated and well-trained staff it has been easy to get things onto a successful footing. In this period average basket spend rose from £7.25 to £13.
Customers now enjoy the way the food is presented; The high quality food delivered on a consistent basis has resulted in building a good repeat business.
CNJ Media believe this trend will continue particularly as they are keen to introduce new and exciting tastes to the Customer.
